Build Better Connections With Smarter Software

Royal Software creates tools that help businesses communicate, automate, and grow, starting with RoyalChat AI, your intelligent website assistant.

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Software Designed to Make Business Easier

Royal Software, Inc. develops modern, practical software solutions that help businesses streamline communication, improve customer experience, and automate everyday processes. Whether you’re a single-location business or a nationwide brand, our tools are built to adapt to your workflow, not the other way around.

Adaptable Technology
Workflow Automation
Customer-First Tools
RoyalChat AI - Your Intelligent Website Assistant

Meet RoyalChat AI, Your 24/7 Smart Website Assistant

RoyalChat AI turns your website into a living, breathing support team. It learns your brand, uses your data, and instantly answers customer questions in a human-like way. From product details and FAQ support to booking assistance and lead capture, RoyalChat AI helps you convert more visitors without adding more workload.

Human-Like Conversations

Powered by your content + advanced AI

Easy
Integrations

Connects with WordPress, Shopify, HubSpot, Zapier & more

Lead Capture & Insights

Automatically collects and syncs leads

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Introducing RoyalChat AI

An AI chatbot platform designed to help businesses capture leads and support customers around the clock.

Our Mission

Technology should empower business owners, not overwhelm them. Royal Software was founded to build tools that simplify the way businesses communicate and operate. We believe automation should feel natural, customer support should be instant, and software should make your life easier, not more complicated.

About Michael Booth

With over 30 years in IT, digital marketing, and technology leadership, Michael Booth built Royal Software to solve a real problem he saw across industries: businesses were losing leads, wasting time, and juggling too many disconnected systems.

His vision is simple: create intelligent software that automates repetitive tasks and helps companies deliver a better customer experience.

Why Royal Software Exists

A short look at the belief behind Royal Software and how it shapes the products we build, starting with RoyalChat AI.

Built for Entrepreneurs, Agencies, and Growing Businesses

Whether you’re running a local business, an e-commerce store, a service company, or a multi-location brand, Royal Software builds solutions that scale with you.

Ecommerce & Retail
Service Businesses
Hospitality & Events
Agencies & Consultants
Local Businesses
Professional Services

How We Build

Integrity

We build tools that are honest, reliable, and business-friendly.

Innovation

We solve real problems with forward-thinking technology.

Simplicity

If it complicates your workflow, we don’t build it.

Insights From Royal Software

Tips, tutorials, and updates to help you stay ahead with automation, AI, and modern software tools.

Illustration showing an AI chatbot assisting website visitors while staying accurate, on-brand, and controlled for business use

How Businesses Can Use AI Chatbots Without Losing Control

AI Chatbots Promise Speed and Scale, But Control Is the Real Challenge AI chatbots are everywhere. Ecommerce stores, service websites, support portals, and landing pages are all being told the same thing: add a chatbot and everything gets easier. Faster responses. Fewer support tickets. Better conversions. In theory, that promise is real. In practice, many business owners discover a problem that rarely gets discussed. AI chatbots are very good at sounding confident, even when they are wrong. For businesses, that confidence can quickly turn into lost trust, pricing mistakes, and conversations that drift far beyond what you actually offer AI Chatbots Are Everywhere But Keeping Them Honest Is the Real

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Why Your Website Is Losing Leads, and How Smart Automation Fixes It

Your Website Might Be Working Against You Quietly and Constantly Most business owners assume that if their website looks good and has a few calls to action, it’s doing its job. But the truth is more complicated: a large percentage of websites, even beautifully designed ones, quietly lose leads every day. Not because the business isn’t good. Not because traffic is low. Not because customers aren’t interested. But the website isn’t providing visitors with what they need at the moment they need it. In today’s world, customers expect immediate answers, instant guidance, and fast reassurance. When they don’t get it, they leave, sometimes within seconds. As someone who has spent

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5 Ways Small Business Can Automate Their Workflow

5 Ways Small Businesses Can Automate Their Workflow Without Losing the Personal Touch

Automation Isn’t About Replacing the Personal Touch, It’s About Protecting It Small businesses thrive on relationships. Whether you’re running a service company, a local retail shop, an agency, or an e-commerce brand, it’s the human side of the experience that earns trust and keeps customers coming back. But here’s the challenge: As your business grows, the personal touches that once came naturally can start slipping through the cracks. You get busier. More customers reach out. Questions repeat. Follow-ups get delayed. Systems are scattered across platforms that don’t communicate with each other. Before long, you’re doing more juggling than serving. That’s exactly where smart automation steps in. The goal isn’t to

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Ready to Bring Intelligent Automation to Your Business?

RoyalChat AI is the first step toward a smarter, more responsive website experience.

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